Muhammad Shahzeb

02 — Experience

Where I've worked.

1. Aug 2023 — Aug 2026

   Social Media and Digital Marketing Assistant

   Horizon University College (formerly Skyline University College) · Ajman, UAE

   • Prepared annual digital marketing plans (AED 1.15M budget) — objectives, media mix, budget allocation, timelines and expected outcomes — then managed day-to-day campaigns across search, display and remarketing.
   • Evaluated vendors and approved purchases for the Media & Communication tools/software budget, covering SEO tools, email marketing platforms and design assets.
   • Managed and maintained the university's Joomla CMS: publishing website content, building web pages, updating policy pages, and supporting SEO-driven content optimization.
   • Managed social media platforms, content planning, publishing schedules, campaign coordination and engagement monitoring across multiple platforms.
   • Adopted AI tools (Opus Pro, CapCut) to streamline video production for campaign and scholarship content.
   • Planned and executed GetResponse email campaigns — weekly newsletters, quarterly updates, an annual Newsline, and admissions promotions.
   • Increased Google Ads CTR from 1.15% to 2.70% through audience targeting, retargeting and iterative creative testing.
   • Partnered with an external SEO agency to strengthen institutional search rankings, and presented performance reports and budget recommendations to senior leadership.
   • Managed performance marketing campaigns generating approximately 3,500–4,000 qualified leads annually, contributing to around 100 student enrolments and supporting an estimated AED 2–4 million in annual tuition revenue through digital acquisition channels.
2. Sep 2022 — Jun 2023

   Digital Marketing Executive

   Propus General Trading LLC · Dubai, UAE

   • Designed, developed and launched the company's SEO-optimized website, creating the digital foundation for brand awareness, lead generation and e‑commerce growth.
   • Built and managed Amazon Seller Central and Noon Marketplace storefronts, optimizing product listings and running paid campaigns to drive e‑commerce sales.
   • Executed Google Ads and social media campaigns that built brand awareness and generated qualified leads.
   • Produced internal creative and marketing materials using Adobe tools and Canva.
   • Implemented on-page SEO and link-building to grow organic search visibility.
3. Oct 2021 — Jun 2022

   Digital Marketing Executive

   Texitech · Karachi, Pakistan

   • Planned, launched, monitored and optimized Google Ads campaigns to increase qualified traffic and improve campaign performance for technology clients.
   • Executed paid social campaigns across Facebook and Instagram to support the company's marketing goals.
   • Managed content scheduling, engagement monitoring and performance reporting for client social accounts.
4. Aug 2020 — Jan 2022

   Digital Marketing Executive (Remote)

   Affordable Refinishing LLC · Raleigh, USA

   • Executed, monitored and continuously optimized Google Ads campaigns that generated a consistent stream of qualified inbound leads.
   • Built a local SEO strategy — on-page optimization, keyword research, content optimization, link building — that grew organic traffic.
   • Achieved a first-page Google ranking for the keyword “bathtub refinishing Durham,” strengthening local search visibility.
   • Ran limited Meta Ads campaigns to support secondary brand awareness.
5. Oct 2016 — Jan 2022

   Associate Trainer → Live Chat & Lead Generation Expert

   Breakthru · Karachi, Pakistan

   • Provided real-time live chat support, generating qualified sales and service leads for multiple US-based businesses; maintained high customer satisfaction ratings.
   • Promoted to Associate Trainer based on performance — conducted training on customer service and lead-generation processes, and created onboarding materials and SOPs.